If you thought the reign of pink was over with the slow fade of the Millennial shade, think again. According to interior designers, pink decor for any room is definitively in this year—from blushing rose to magenta and every hue in between. The pastel posy has proved itself a serious contender when it comes to decorating the home. Just ask Emily Henderson and Greg Natale, both fans of giving rooms a pretty-in-pink makeover. Benjamin Moore has crowned Raspberry Blush, its color of the year, an “unapologetic shade” with notes of red and orange. Pantone deemed Viva Magenta “brave and fearless” and its tone for 2023. Perhaps the appeal of pink interiors is that they can convey so many moods. The soft hues embody cozy and calm, and the vibrant palettes of fruits spark cheerfulness and joy.
Everything from fashion to fine dining is shifting to a rosier outlook. “In a subtle tone, pink can be extremely sophisticated,” says interior designer Caleb Anderson, cofounder of Drake/Anderson in New York. “It can also be masculine as well as historic. When it comes to design, it has a fascinating complexity.”
For a deep dive into pink, consider both the aesthetic and emotional elements of interior design. “Enveloping a room in various tones of the same shade of pink results in a warm and romantic space,” adds Jamie Drake, coauthor of the recently published Bold: The Interiors of Drake/Anderson (Rizzoli).
Pink interiors—whether inside a Brooklyn brownstone or bountiful in a modern French residence—are the epitome of style. The main thing to keep in mind is that no two pinks are the same. “Different pinks can give off different vibes,” Anderson adds. “A lighter pink lends itself to softness, innocence, delicateness, nurturing, and tranquility. On the other hand, a brighter and more saturated pink, like magenta or fuchsia, can sway toward femininity, sexuality, and strength.”
To help you decide how to think pink, AD tapped interior designers to showcase 15 gorgeous rooms that celebrate the romance and whimsy of pink decor.